Friction over “Green New Deal” sparks climate change conversation

I’ve never been a fan of “zero waste” and “zero emissions” environmental goals. They seem more aspirational than real, provide fuel to the foes, and can seem so ambitious they cause people to tune out.

However, recent news related to the Green New Deal has forced me to rethink my position. Yes, this progressive concept to take on climate change once and for all has brought out the skeptics in full force. But new analytics from Brandwatch reveal this zero-emissions concept has sparked millions of conversations on social media. This suggests that people are not tuning out, and that, hopefully, there is time to turn this new conversation into advocacy for climate protection.

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#OptOutside: A Great Way To Not Do Something I Hate

I hate shopping.

So you sure won’t find me in line at Best Buy, Target or Toys R Us this week on Black Friday. In fact, I’ll do anything to avoid going inside a store any day of the year, and if I can buy it online I will. In the past six months I’ve bought everything from patio furniture to a rubber chicken via the Internets. (Yes, a rubber chicken — for my nieces in West Virginia who were envious of mine.)

This is why it’s more than fitting that my company, EnviroMedia, has joined 475 other businesses to #OptOutside this Black Friday. #OptOutside is REI’s way of giving their 12,000 employees a true break over the holiday – on the day retailers traditionally recoup tepid sales for the year thanks to a massive holiday shopping free-for-all.

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Why Favorite Brands of Millennials Should Give a Damn About Social Issues

Poll Reveals 1/3 of Working Young Americans Have Never Voted

My company EnviroMedia Inc. just released a new poll that reveals that one-third of America’s young workforce have never voted. However, with school walkouts and major brands like Dick’s Sporting Goods taking a stand to change gun control laws, civic apathy among young working consumers could very likely change in 2018–and it could be very good for business.

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