I’ve never been a fan of “zero waste” and “zero emissions” environmental goals. They seem more aspirational than real, provide fuel to the foes, and can seem so ambitious they cause people to tune out.
However, recent news related to the Green New Deal has forced me to rethink my position. Yes, this progressive concept to take on climate change once and for all has brought out the skeptics in full force. But new analytics from Brandwatch reveal this zero-emissions concept has sparked millions of conversations on social media. This suggests that people are not tuning out, and that, hopefully, there is time to turn this new conversation into advocacy for climate protection.Read More