Valerie Salinas-Davis (1).jpg

About

I’ve spent my career breaking down complex environmental issues into fun, profound campaigns that take creative risks and get results. Whether sounding a warning to greenwashers on NBC’s TODAY show or spending all day in a landfill to spotlight the flagging state of U.S. recycling efforts, I speak out about injecting ethics, transparency and authenticity into corporate responsibility programs.

After co-founding EnviroMedia in 1997, our company’s first project was to help launch the first America Recycles Day, which today is administered by Keep America Beautiful. We led the Don’t Mess with Texas campaign to victory in the America’s Favorite Slogan Competition, beating Nike’s “Just Do It” and “Got Milk?"

Corporate brands I’ve worked with include Dell, Microsoft, Google, Intel, HP, Daimler, LafargeHolcim, AMD, and Tetrapak.

I’ve written about social issues and business change, reporting from Standing Rock, the Women's March in DC, the steps of the Texas Capitol as the bathroom bill was being debated, the FTC as new "Green Guides" and health marketing claims were being reviewed, the Rio+20 United Nations Sustainable Development Conference, and five UN Climate Change conferences (Bali, Indonesia; Poznań, Poland; Copenhagen, Denmark; Cancún, Mexico; and Durbin, South Africa).

I’m a speaker at water, energy, solid waste, health and advertising conferences, and a regular guest lecturer at the University of Texas College of Communications.

Winner of the American Advertising Federation-Austin Silver Medal Award for outstanding contributions to advertising and furthering the industry's standards, creative excellence and responsibility in areas of social concern

Bachelor of Journalism in Public Relations from the University of Texas at Austin

Board member of Austin Habitat for Humanity, and the Austin LGBT Chamber of Commerce