Writer. Social Impact Strategist.
Cannon Ball River at Standing Rock. Photo by Elvia Mendoza.
Standing Rock. The Women’s March. #metoo. Bathroom bills. March For Our Lives. The wall. The Green New Deal. All of these recent social issues have quickly changed America, and sparked millions of new conversations.
Banks pulled out of the Dakota Access Pipeline and new practices have been recommended for managing the social impact of oil pipelines in the U.S. Major retailers are changing the way guns are sold. Big brands have embraced women’s issues in Super Bowl ads, and diversity training has become a priority in the workplace.
What does it take to keep this progress sustainable? Is taking a stand on controversial social issues bad for business, or is it building bridges with consumers in a niche-focused marketing future? I measure these connections, develop strategies that advance positive social change, and write about the possibilities.